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13 января 2023 года в конференц-зале музейно-выставочного комплекса тульского кремля состоялся  мастер-класс  «Как написать убедительный текст о своей выставке или музее» для сотрудников Тульского музейного объединения. Его проводил  доктор филологических наук, доцент, профессор кафедры кино и современного искусства Российского государственного гуманитарного университета (г.Москва) Александр Марков.  Слушателями стали руководитель и сотрудники отдела по работе с общественностью Объединения, заведующие  филиалами, научные сотрудники, методисты, экскурсоводы.
Это не первый визит Александра Викторовича в оружейную столицу. В феврале 2022 года он уже выступал с  лекцией «Музей в кино и музей в обществе: перипетии репрезентаций музея в массовом сознании», вызвав большой интерес у слушателей.
- Мы проводим активную работу по привлечению посетителей, поэтому обучение сотрудников всегда актуально, - сказал генеральный директор Объединения Роман Гаврилин. – Наш посетитель постоянно меняется, как и его желания и предпочтения. Которые мы просто обязаны учитывать. Уверен, что эта встреча позволит более эффективно выстроить коммуникацию с потенциальным гостем.
Роман Викторович поблагодарил Александра Викторовича и выразил надежду на дальнейшее сотрудничество.
-  Реалии меняются быстрее, чем мы успеваем среагировать , - подчеркнул Марков.  – Они бросают вызовы музейной деятельности и работе по продвижению музейных продуктов. Кроме того, приходится осваивать постоянно растущее информационное поле.  
В рамках мастер-класса Марков представил принципы и примеры построения эффективного пресс-релиза или кураторского текста, а также ответил на вопросы слушаетелей.
По итогам мастер-класса все слушатели получат сертификаты. [~DETAIL_TEXT] => Как писать об искусстве 13 января 2023 года в конференц-зале музейно-выставочного комплекса тульского кремля состоялся мастер-класс «Как написать убедительный текст о своей выставке или музее» для сотрудников Тульского музейного объединения. Его проводил доктор филологических наук, доцент, профессор кафедры кино и современного искусства Российского государственного гуманитарного университета (г.Москва) Александр Марков. Слушателями стали руководитель и сотрудники отдела по работе с общественностью Объединения, заведующие филиалами, научные сотрудники, методисты, экскурсоводы. Это не первый визит Александра Викторовича в оружейную столицу. В феврале 2022 года он уже выступал с лекцией «Музей в кино и музей в обществе: перипетии репрезентаций музея в массовом сознании», вызвав большой интерес у слушателей. - Мы проводим активную работу по привлечению посетителей, поэтому обучение сотрудников всегда актуально, - сказал генеральный директор Объединения Роман Гаврилин. – Наш посетитель постоянно меняется, как и его желания и предпочтения. Которые мы просто обязаны учитывать. Уверен, что эта встреча позволит более эффективно выстроить коммуникацию с потенциальным гостем. Роман Викторович поблагодарил Александра Викторовича и выразил надежду на дальнейшее сотрудничество. - Реалии меняются быстрее, чем мы успеваем среагировать , - подчеркнул Марков. – Они бросают вызовы музейной деятельности и работе по продвижению музейных продуктов. Кроме того, приходится осваивать постоянно растущее информационное поле. В рамках мастер-класса Марков представил принципы и примеры построения эффективного пресс-релиза или кураторского текста, а также ответил на вопросы слушаетелей. По итогам мастер-класса все слушатели получат сертификаты. 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[VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Темы [~DEFAULT_VALUE] => ) [IMAGES] => Array ( [ID] => 87 [TIMESTAMP_X] => 2017-12-05 14:21:57 [IBLOCK_ID] => 3 [NAME] => Изображения [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 53605 [1] => 53606 [2] => 53607 [3] => 53608 [4] => 53609 [5] => 53610 [6] => 53611 [7] => 53612 [8] => 53613 [9] => 53614 [10] => 53615 [11] => 53616 [12] => 53617 [13] => 53618 [14] => 53619 [15] => 53620 [16] => 53621 [17] => 53622 [18] => 53623 [19] => 53624 [20] => 53625 [21] => 53626 [22] => 53627 [23] => 53628 [24] => 53629 [25] => 53630 [26] => 53631 [27] => 53632 [28] => 53633 [29] => 53634 [30] => 53635 [31] => 53636 [32] => 53637 [33] => 53638 [34] => 53639 [35] => 53640 [36] => 53641 [37] => 53642 [38] => 53643 [39] => 53644 [40] => 53645 ) [VALUE] => Array ( [0] => 34432 [1] => 34433 [2] => 34434 [3] => 34435 [4] => 34436 [5] => 34437 [6] => 34438 [7] => 34439 [8] => 34440 [9] => 34441 [10] => 34442 [11] => 34443 [12] => 34444 [13] => 34445 [14] => 34446 [15] => 34447 [16] => 34448 [17] => 34449 [18] => 34450 [19] => 34451 [20] => 34452 [21] => 34453 [22] => 34454 [23] => 34455 [24] => 34456 [25] => 34457 [26] => 34458 [27] => 34459 [28] => 34460 [29] => 34461 [30] => 34462 [31] => 34463 [32] => 34464 [33] => 34465 [34] => 34466 [35] => 34467 [36] => 34468 [37] => 34469 [38] => 34470 [39] => 34471 [40] => 34472 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => [9] => [10] => [11] => [12] => [13] => [14] => [15] => [16] => [17] => [18] => [19] => [20] => [21] => [22] => [23] => 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=> 34472 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => [7] => [8] => [9] => [10] => [11] => [12] => [13] => [14] => [15] => [16] => [17] => [18] => [19] => [20] => [21] => [22] => [23] => [24] => [25] => [26] => [27] => [28] => [29] => [30] => [31] => [32] => [33] => [34] => [35] => [36] => [37] => [38] => [39] => [40] => ) [~NAME] => Изображения [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Array ( [0] => Загрузить [1] => Загрузить [2] => Загрузить [3] => Загрузить [4] => Загрузить [5] => Загрузить [6] => Загрузить [7] => Загрузить [8] => Загрузить [9] => Загрузить [10] => Загрузить [11] => Загрузить [12] => Загрузить [13] => Загрузить [14] => Загрузить [15] => Загрузить [16] => Загрузить [17] => Загрузить [18] => Загрузить [19] => Загрузить [20] => Загрузить [21] => Загрузить [22] => Загрузить [23] => Загрузить [24] => Загрузить [25] => Загрузить [26] => Загрузить [27] => Загрузить [28] => Загрузить [29] => Загрузить [30] => Загрузить [31] => Загрузить [32] => 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[~CANONICAL_PAGE_URL] => [PICTURE] => [~PICTURE] => [DESCRIPTION] => Новости [~DESCRIPTION] => Новости [DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [RSS_TTL] => 24 [~RSS_TTL] => 24 [RSS_ACTIVE] => Y [~RSS_ACTIVE] => Y [RSS_FILE_ACTIVE] => N [~RSS_FILE_ACTIVE] => N [RSS_FILE_LIMIT] => [~RSS_FILE_LIMIT] => [RSS_FILE_DAYS] => [~RSS_FILE_DAYS] => [RSS_YANDEX_ACTIVE] => N [~RSS_YANDEX_ACTIVE] => N [XML_ID] => content-news [~XML_ID] => content-news [TMP_ID] => e732b66281e4f6c505b97b0fd302e695 [~TMP_ID] => e732b66281e4f6c505b97b0fd302e695 [INDEX_ELEMENT] => Y [~INDEX_ELEMENT] => Y [INDEX_SECTION] => Y [~INDEX_SECTION] => Y [WORKFLOW] => N [~WORKFLOW] => N [BIZPROC] => N [~BIZPROC] => N [SECTION_CHOOSER] => L [~SECTION_CHOOSER] => L [LIST_MODE] => C [~LIST_MODE] => C [RIGHTS_MODE] => S [~RIGHTS_MODE] => S [SECTION_PROPERTY] => [~SECTION_PROPERTY] => [PROPERTY_INDEX] => [~PROPERTY_INDEX] => [VERSION] => 1 [~VERSION] => 1 [LAST_CONV_ELEMENT] => 0 [~LAST_CONV_ELEMENT] => 0 [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [EDIT_FILE_BEFORE] => [~EDIT_FILE_BEFORE] => [EDIT_FILE_AFTER] => [~EDIT_FILE_AFTER] => [SECTIONS_NAME] => Разделы новостей [~SECTIONS_NAME] => Разделы новостей [SECTION_NAME] => Раздел новостей [~SECTION_NAME] => Раздел новостей [ELEMENTS_NAME] => Новости [~ELEMENTS_NAME] => Новости [ELEMENT_NAME] => Новость [~ELEMENT_NAME] => Новость [EXTERNAL_ID] => content-news [~EXTERNAL_ID] => content-news [LANG_DIR] => / [~LANG_DIR] => / [SERVER_NAME] => [~SERVER_NAME] => ) [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 175 [~ID] => 175 [CODE] => [~CODE] => [XML_ID] => [~XML_ID] => [EXTERNAL_ID] => [~EXTERNAL_ID] => [IBLOCK_ID] => 3 [~IBLOCK_ID] => 3 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [SORT] => 500 [~SORT] => 500 [NAME] => museum-tula.ru [~NAME] => museum-tula.ru [ACTIVE] => Y [~ACTIVE] => Y [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [SECTION_PAGE_URL] => /news/ [~SECTION_PAGE_URL] => /news/ [IBLOCK_TYPE_ID] => news [~IBLOCK_TYPE_ID] => news [IBLOCK_CODE] => news [~IBLOCK_CODE] => news [IBLOCK_EXTERNAL_ID] => content-news [~IBLOCK_EXTERNAL_ID] => content-news [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [IPROPERTY_VALUES] => Array ( ) ) [1] => Array ( [ID] => 106 [~ID] => 106 [CODE] => [~CODE] => [XML_ID] => [~XML_ID] => [EXTERNAL_ID] => [~EXTERNAL_ID] => [IBLOCK_ID] => 3 [~IBLOCK_ID] => 3 [IBLOCK_SECTION_ID] => 175 [~IBLOCK_SECTION_ID] => 175 [SORT] => 500 [~SORT] => 500 [NAME] => МУЗЕЙНОЕ ОБЪЕДИНЕНИЕ [~NAME] => МУЗЕЙНОЕ ОБЪЕДИНЕНИЕ [ACTIVE] => Y [~ACTIVE] => Y [DEPTH_LEVEL] => 2 [~DEPTH_LEVEL] => 2 [SECTION_PAGE_URL] => /news/ [~SECTION_PAGE_URL] => /news/ [IBLOCK_TYPE_ID] => news [~IBLOCK_TYPE_ID] => news [IBLOCK_CODE] => news [~IBLOCK_CODE] => news [IBLOCK_EXTERNAL_ID] => content-news [~IBLOCK_EXTERNAL_ID] => content-news [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [IPROPERTY_VALUES] => Array ( ) ) ) ) [SECTION_URL] => /news/ [META_TAGS] => Array ( [TITLE] => Как писать об искусстве [BROWSER_TITLE] => [KEYWORDS] => [DESCRIPTION] => ) )